Frameworks

international market prioritization

Data-driven process and framework to prioritize and select your markets for entry or expansion. Combines quantitative and qualitative insight. A guide to exploring new terrain.

competitive analysis

Structured framework for diving deep into your competition and identifying new territory.

brand foundations

Start with a scouting exercise across the market, your competitors, customers, and distribution channels. Positioning, messaging, and creative development to bring your brand to life.